Why Sports Fans Should Care About Sponsors

And why sport wouldn’t exist without them

When fans tune in to watch their favourite sport, whether it's Formula 1, football, tennis or motorsport like mine, there's often one thing that could be overlooked: the sponsors.

But here’s the truth — without the incredible support of brands and businesses, professional sport simply wouldn’t exist.

Behind Every Athlete Is a Brand That Believes In Them

Every time I put on my helmet and line up on the Porsche Sprint Challenge GB grid, I know I’m not there just because I love racing. I’m there because a group of businesses have invested in me — not just financially, but emotionally. They believe in what I’m doing and want to help me succeed. And that belief is priceless.

Behind every match, race, event or podium are companies making it possible. Covering equipment, travel, coaching, entries, logistics and so much more. Without this backing, it’s almost impossible for athletes to train, race and compete at the top level.

Sponsorship Is Not Just a Logo!

Too often, people think of sponsorship as a logo on a shirt or a sticker on a car. But it’s so much deeper than that.

Sponsorship allows athletes like me to dedicate ourselves fully to our sport. To go all-in. It enables us to train properly, perform safely, and compete professionally.

And in my case, it’s not just about racing — it’s about running a purpose-driven campaign to raise awareness around fertility. That mission wouldn’t have a platform without the incredible brands backing it.

A Message to Fans and Businesses Alike

So next time you see a logo on an athlete’s kit, car, bike or banner — take a moment to think. That logo isn’t there by accident. It represents belief, passion, and investment in a human being chasing their dream.

If you’re a sports fan and your favourite athlete or team has sponsors — support those businesses. Follow them, buy from them, and appreciate what they’ve made possible.

If you’re a business owner or decision-maker who loves sport — ask yourself this:

If sport brings you joy, pride or motivation... why not be part of making it happen?

Your backing could be the reason someone makes it. And what an incredible legacy that is.

Thank You to My Partners

To all the sponsors and partners who make my journey possible — thank you. You are the heartbeat of my racing career and the Racing for Fertility mission. I’m proud to carry your logos, represent your values, and show the world what we can achieve together.